St James’ Park signs to direct fans to Sports Direct Arena, say council

NEWCASTLE United may have renamed their stadium the Sports Direct Arena – but city chiefs have refused to replace signs directing fans to St James’ Park.
The controversial renaming of the historic stadium by owner Mike Ashley has upset a number of fans of the Premier League side – a feeling echoed by the city authority.
In a statement, city councillor Coun Henri Murison said: “The name of St James’ Park has been synonymous with Newcastle United football club and the city for more than 130 years.
“It is recognised around the world and the decision to change it, without consultation, will upset the overwhelming majority of fans who loyally support the team week in and week out.
“While I understand the commercial reasons for renaming sports venues when they relocate, this is not the case in this instance, and some things are beyond profit when they mean so much to people.
“The football club is part of the beating heart of the city, and while the council values its relationship with the club, it has no plans to change any existing wayfinding signs which bear the name St James’ Park.
“As far as the fans and Newcastle City Council are concerned, the home of Newcastle United will always be known as St James’ Park.”